Home
A Stellar Lineup of Speakers and Moderators
Hira Zuberi
Hasan Habib
Imran Hussain
Saba Zaidi
Ali Murtaza
Maheen Sohail
Suleman Shahid
Tazeen Hussain
Faisal Anwar
Javeria Masood
Amir Mirza
Summer Hassan
Mudassir Azeemi
Wajiha Zafar
Arsalan Iqbal
Awais Imran
Aqsa Ajmal
Sana Gondal
Ujala Qasim
Uzair Sukhera
Abdus Salam
Saba Talat
Khushnood Qadir
Conference & Masterclass Pass
- Access to 2-Day Conference
- Access to 1 Masterclass
- SOLD OUT!
Conference Pass
- Access to 2-Day Conference
- No Masterclass
- SOLD OUT!
UX Pakistan 2020: The Past, The Present, The Future
We warmly welcome you to UX Pakistan 2020, an inclusive conference for design professionals, businesses and public-sector organisations. This year our theme is around ‘The Past, Present and Future of Design in Pakistan’. We aim to explore our national design landscape while taking take an expansive and holistic view of the past, how has it shaped our present, and what the future of design in Pakistan entails.
The Past
In general, they say that in order to understand the present, you have to have to understand the past – it is only when one has clarity about the events, phenomena and reasons that lead to the present day, that one can begin to understand the current state of affairs and devise solutions for the future. It’s important to understand what the history of design has been during the past decades, both around the world and in Pakistan. What kind of design work has been done in the past and by whom? How do people perceive design? Is there any difference between ‘Art’ and ‘Design’ as disciplines, or is there a difference? What is the difference between design as a craft and design as a process? Is there any difference at all? These are just some of the themes that will be explored in the ‘The Past’ segment of the conference.
The Present
Considerable work has been done by design practitioners during the past few years. In the ‘The Present’ segment, we will be looking at the current state of design in Pakistan – in what areas and sectors of society is design being practiced? These areas can range from agriculture, industrial process automation, healthcare, government and others, so we will look at case studies of how practitioners have applied and adapted design practices for the local / cultural context of Pakistan. The state of design in Pakistan is in its infancy and probably decades behind that of developed countries. So where exactly does it stand? We will explore this phenomena in a realistic manner, in terms of skills and expertise, in terms of sub-disciplines, such as design research design, interaction design, service design and more.
The Future
Our focus is design in Pakistan, and through the 4th edition of UX Pakistan, we aim to create a new vision and roadmap that will add value to Pakistan’s socially and economically. That means being both visionary, progressive, realistic and pragmatic. Therefore, in the ‘The Future’ segment, we will be taking a blue-sky approach towards envisioning how design, as a practice and discipline, needs to be taken forward. This involves looking at the future role of design and associated trends in the world and doing a gap analysis of where we stand in Pakistan today. We will take a look at the future needs of people and society, the future needs of businesses, and the future needs of the government and try to understand what role design has to play within that context. What bridges need to be built within academia and the industry, how can academia-industry collaboration be enabled. What type of outreach activities need to be done, and how, and when, in order to establish the value of design to businesses and government stakeholders. What are the strategies and entities that need to be employed that will lead to the wide-scale employment of design. And as we move into the future – which is being called the 4th Industrial Revolution – and some have even coined the term ‘Experience Age’ – what role does design have to play within this context, especially within Pakistan.
In Collaboration With
About UX Pakistan
UX Pakistan, a not-for profit venture, is a community and a forum that aims to bring thinkers (designers, developers, business leaders, architects, artists, craftsmen, end-users and everything in between) together on one platform to share, collaborate, learn, educate and emerge as the creators of tomorrow. The UX Pakistan conference is organized by INDEX (Design Society at LUMS) in collaboration with The Design Foundation.
Follow us on
